Get visible and stay ahead of the competition with Qwerty IT digital marketing
With a smart online marketing strategy for your business, you can create a stronger online presence and drive new customers to your website, whether they’re local, throughout the UK or overseas. Especially useful if your website isn’t ranking as highly as your competitors’. But if the mere mention of Adwords, PPC and SEO make you want to turn around and run, stick around – we’re going to make this easy.
Keyword research should be at the foundation of any digital marketing campaign. If you don’t know what your potential customers are searching for, then you can’t target them effectively with search engine marketing.
We can provide in depth keyword research in order to find all of the relevant terms that your website should be optimised for. We can then allocate keyword groups to all of the existing pages on your website, or suggest the creation of new pages to target keyword groups that you don’t currently optimise for.
We can pull data from several different areas when performing keyword research:
- Existing ranking data – We can pull data from your top 100 search positions on Google and other popular search engines
- Competitor ranking data – Using a tool called AHREFS, we can gather comprehensive information from your top competitors including all of the keywords they are currently ranking in the top 100 for
- Seed research – We can start from the beginning and research your niche from the bottom up. This is great if you have not previously carried out any keyword research and need to “discover your niche”.
Even if you know your market very well and have a good idea of what your audience are searching for, keyword research can still help to uncover “low hanging fruit”. We use a tool called Keyword Revealer to uncover long-tail keywords that have high search volume but low competition.
Stand-alone keyword research packages start from £250.00
Knowing what your customers are searching for is the first step. Once you have this data you need to ensure that your website is optimised for these search terms.
Mapping search terms to web pages
The first step is grouping together similar keywords and then mapping those keyword groups to the most relevant pages on your website.
This is a very similar practice to the one recommended by Google for PPC campaigns and it ensures that you are directing visitors to the most relevant pages on your website. It also tells Google that certain pages on your website are most relevant to specific search terms.
Optimising each page for the right keywords
Once you have your keyword and page mapping done, the next step is to optimise each page on the website to its relevant keyword(s).
This is a crucial stage in SEO and without it you can struggle to rank on Google for any search terms, even with a strong backlink profile.
On-page SEO Audit
If you already have a list of target keywords we can perform an on-page SEO audit of your website detailing how well optimised each of the pages on your website are, as well as providing actionable tips for improving your SEO.
On-page SEO audits start from £20 per page
On-page optimisation service
If your pages are not optimised for your target keywords they will not rank well in the search engines, that is the reality. Even if you have the best backlink profile in the world, you could still improve your pages rank dramatically by optimising the page for your target keywords.
Our on-page SEO service ensures that your page is optimised for your target keywords including the following:
- Title tags
- Meta description
- Heading tags
- Image names and Alt tags
- Keyword density
- Content relevance
On-page optimisation starts from £45 per page
Google have confirmed many times that loading time is an important factor when it comes to SEO.
It is also an extremely important factor when it comes to the usability of your website – in fact, 4 in 10 users will leave a webpage if it takes more than 3 seconds to load.
You can check the current load time of your website using these two free tools:
We can work with you to optimise the loading time of your website and individual pages by implementing the following speed improvement technologies:
- Browser caching
- Image optimisation
- CSS minification
- HTML minification
- Render blocking elimination
- Font elimination
- Reducing total number of object requests
- Hosting improvements (Advisory)
Website speed optimisation starts from £200
Once you have your website fully optimised for your target keywords you are really heading in the right direction.
The next step though, is letting the Internet know about the great products and services that you have to offer.
This can be done through offsite SEO strategies which primarily involve spreading the word to influencers and other popular websites within your niche.
This can be done in several different ways including:
- Writing informative articles and pushing them out to authoritative websites within your niche
- Offering advice and support to online communities within your industry such as forums and Q&A websites
- reaching out to your target audience on social media platforms
- Producing informative infographics and encouraging influencers within your niche to publish and share them
- Producing and distributing a press release
- Putting in place customer review funnels in order to improve local SEO ranking
- Building local citations through website directory listings
These are just some of the ways that you can promote your website to a wider audience. These strategies are designed to drive direct, and targeted, visitors to your website but they are also likely to bring improvements to your search engine rankings as well.
We can work closely with your business and develop the most relevant offsite SEO strategy for your website, based on the audience you are targeting as well as working with any internal marketing strategies that you have in place.
We provide monthly SEO packages that include all of the above, from keyword research to offsite link building and website promotion.
We can discuss the number of keywords that you want to rank for, as well as where you are currently ranking for those terms and how strong the competition is.
With this information we can put together a tailored plan of action for ranking your website above the competition.
Monthly SEO packages start from £1200 per month
SEO is definitely not for the faint-hearted and taking your website from nowhere to the number 1 spot can take a considerable amount of time.
If you want faster results then running a Google AdWords PPC campaign can be the perfect solution.
Only pay when a visitor lands on your website
The great thing about AdWords is that you only pay for visitors. Imagine that you have an advert in the local newspaper, but you only pay when someone actually reads your advert, or better yet, when they actually make the effort to visit your website.
That is exactly what happens with Google AdWords – your advert is displayed only when a user searches for specific keywords and phrases. When visitors type those keywords into Google, they will see your advert. This doesn’t cost anything.
Once a visitor clicks on your advert and visits your website, you pay an agreed cost for that individual click.
It gets even better. With Google AdWords you can geo-target your advertising. So for example, you can display your adverts only to visitors that are within 5 miles of your business.
Paying for hyper-targeted visitors
This means that you are paying when someone from your local area searches for your product or service and visits your website.
The catch here is that everything needs to be perfect – you have to ensure that you are targeting the right keywords, your adverts have to be well targeted to those keywords and your landing pages need to be perfectly optimised for the generated traffic.
If any of these factors are less than perfect, Google AdWords PPC is likely to produce minimal results.
However, when these factors are working perfectly together, AdWords is an extremely well targeted form of advertising that can generate targeted leads and turn them into new customers for your business.